THE CONUNDRUM OF LOYALTY

VENUE LOYALTY – WILL THIS ADDITIONAL COST-BURDEN TO THE CUSTOMER EXPERIENCE PAY ITS WAY GIVEN CHALLENGING TIMES AHEAD??

It is a business imperative to optimise the business no matter your venue size or number of venues you compete with in the market place!

There is a need which will always be present where patrons exercise their free-market choice to seek out reward & recognition…

There is always a cost of doing business but it is in knowing your venue operation better than outside parties who attempt to sell their solutions that confusion and second-guessing can take hold.

It is within your capability to find a solution to generate repeat business through well-targetted activity.

For some this will be the impending introduction of In-EGM loyalty but for others there are many ways to build foot-traffic without assuming huge costs to your business operation & the bottom-line.

It must be emphasised that in order to increase $ale$ & create a point of difference, you must provide a reason for visit & spend (do nothing = nothing…).

Repeat business is the core of any successful business and your ‘loyalty’ strategies must tie into your budget and your readiness to embrace known & proven concepts…plus a ‘small’ measure of calculated risk taking.

Like all business development tools, the creation of loyalty based activities is in how you use and promote that product which ultimately proves its worth to the business…

…And the success in achieving high take-up & maximum trade.